Apple has decided to make around 100 employees redundant in its digital services group. The redundancies appear to be linked to a shift in priorities and cost-cutting measures. Apple Books and Apple News do not generate significant revenue for the company, unlike other services.
Apple has made several waves of redundancies this year, an unusual situation for the company. At the beginning of the year, 121 people were made redundant in a group linked to Siri and AI in San Diego. In February, several hundred people were affected by the closure of autonomous car and micro LED projects.
Apple seems to be preparing for a possible recession. The company prefers to invest in projects with higher growth potential, such as generative artificial intelligence and new healthcare technologies.
Despite its efforts, Apple is perceived by investors as lagging behind. The company continues to rely heavily on its flagship products such as the iPhone, Apple Watch and AirPods, but it needs to take more risks to reinvent itself and remain competitive.

Bloomberg videos, provided by MT Newswires